There is a great story in Slate Magazine explaining people's relationships with their dogs. It explains exactly how and why, from a psychological perspective, our four legged friends are so beguiling. It shows the health benefits to pet ownership, and it goes into when dog people and non-dog people get together.
There is also a pretty good story in the New York Times about "Take Your Dog to Work Day," and the civilizing aspects of pets in the workplace. This initially began to attract workers during the dot.com boom as a way to lure and retain workers, but the concept has continued.
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